When I studied abroad in Germany two years ago, HIV prevention advertising immediately stood out to me. Large ads targeting gay men as well as other demographics were displayed in public locations. None of them were condescending. Nor did they employ the "HIV-as-perpetual-crisis" technique so many gay men have found alienating.
This morning before I helped my mom into a cab to the airport, we stopped in Giovanni's Room, Philadelphia's largerst queer bookstore. I picked up a copy of Männer, a German magazine for gay men, which updated me on HIV prevention in the country. I really like the Deutsche AIDS-Hilfe's latest slogan: "Ich weiss, was ich tu," or "I know what I'm doing." Succinct and empowering. Here's a link to the campaign's website.
'iwwit' is more than just a slogan, it's an entire hiv prevention campaign for men who have sex with men from Deutsche Aids-Hilfe (see www.aidshilfe.de ; the german aids NGOs umbrella organisation) with lots of different activities - and with people with hiv participating in planning and realization of the campaign ...